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Internet Marketing Is Changing Its HabitsSearch engines are no longer mysterious black box tools that consumers look upon with mystical reverence. The average Internet user has by now performed hundreds or thousands of searches on Websites like Bing, Blekko, DuckDuckGo, Google, IxQuick, and Mamma. Web search is more about reaching out and engaging with people who have published something on the Web. That means that the Web search audience is active and engaged in the marketing conversation. So imagine just how quickly many merchants fall out of the conversation because they fail to hold up their end of the conversation. What marketers need to do is treat the searching community as an interested audience that has questions. And there are innovative marketers who have figured out how to take that audience interest into consideration. But man marketers are still searching for the right metrics to help them monitor audience engagement. Interacting with people on the Internet is not really just about counting numbers. In fact, one agency calls their method SOPR or Search Optimization Public Relations because their philosophy holds that you need to reach out to your audience just as they are reaching out to you. Another agency feels that traditional public relations (PR) and search engine optimization (SEO) perform the same basic functions. The conversation is the same but the medium is the searchable Web. With these key points in mind today's Internet marketing professional has to work hard to stand out from the crowd because everyone is trying to deliver a competitive message. The social paradigms that innovative marketing agencies bring to the search optimization process represent a new step forward in engagement marketing. Eclectia is a personal Website with no connection to any of the other sites linked here. All links are provided for reference. This page is Copyright © Eclectia. All Rights Reserved. No unauthorized use is permitted. Please respect intellectual property rights. | ||